Neuro-LAB

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 neuro-lab_dpl
  1. Current research projects
  2. Methods
  3. Team Members and former contributors
  4. Representative publications

Current research projects

  • IMAJ - Impact of Alcohol Marketing on Young People
    Principal Investigator: Karine Gallopel-Morvan, Professor in social marketing, EHESP School of Public Health.
    This project is funded by the French National Cancer Institute (INCa). Grant n°2015-103.
     
  • ASAFE - Alcohol Warnings in France: How to improve their effectiveness ?
    Principal Investigator: Karine Gallopel-Morvan, Professor in social marketing, EHESP School of Public Health.
    This project is funded by the French National Cancer Institute (INCa). Grant «INCa_11913».

Methods

Eye tracking remote

 

Eye tracking glasses

 

Facial Electromyography

 

Electrodermal activity

Team Members and former contributors

En cours de rédaction - Merci de votre patience

  • Olivier Droulers (PhD, MD), CREM, Université de Rennes 1
  • Jacques Diouf (PhD) CREM, Université de Rennes 1
  • Mathieu Lajante (PhD), Université Laval
  • Morgane Minvielle (PhD)
  • Arnaud Bigoin-Gagnan (PhD student), CREM, Université de Rennes 1
  • Cécile Colin (PhD student), CREM, Université de Rennes 1
  • Junwei Yu (PhD student), CREM, Université de Rennes 1
  • Gloria Romualdi (Reserach Assistant), Politecnico di Torino

Representative publications

  • Adil S., Lacoste-Badie S. et Droulers O. (2018), Do Face Presence and Gaze Direction in Print Advertisements Influence Consumer Responses? An Eye Tracking Study, Journal of Advertising Research, in press.
  • Droulers O., Gallopel-Morvan K., Lacoste-Badie S. et Lajante M. (2017), The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods, PLOS ONE, Vol. 12, N°1, e0184415.
  • Lajante M., Droulers O., Amarantini D. (2017), Current State-of-the-Art Processing of Facial EMG Improves the Assessment of Emotional Valence for Advertising Research, Journal of Advertising Research, Vol. 57, N°1, p.28-37.