Current research projects
- IMAJ - Impact of Alcohol Marketing on Young People
Principal Investigator: Karine Gallopel-Morvan, Professor in social marketing, EHESP School of Public Health.
This project is funded by the French National Cancer Institute (INCa). Grant n°2015-103. - ASAFE - Alcohol Warnings in France: How to improve their effectiveness ?
Principal Investigator: Karine Gallopel-Morvan, Professor in social marketing, EHESP School of Public Health.
This project is funded by the French National Cancer Institute (INCa). Grant «INCa_11913».
Methods
Eye tracking remote :
Eye tracking glasses :
Facial Electromyography :
Electrodermal activity :
Team Members and former contributors
En cours de rédaction - Merci de votre patience
- Olivier Droulers (PhD, MD), CREM, Université de Rennes 1
- Jacques Diouf (PhD) CREM, Université de Rennes 1
- Mathieu Lajante (PhD), Université Laval
- Morgane Minvielle (PhD)
- Arnaud Bigoin-Gagnan (PhD student), CREM, Université de Rennes 1
- Cécile Colin (PhD student), CREM, Université de Rennes 1
- Junwei Yu (PhD student), CREM, Université de Rennes 1
- Gloria Romualdi (Reserach Assistant), Politecnico di Torino
Representative publications
- Adil S., Lacoste-Badie S. et Droulers O. (2018), Do Face Presence and Gaze Direction in Print Advertisements Influence Consumer Responses? An Eye Tracking Study, Journal of Advertising Research, in press.
- Droulers O., Gallopel-Morvan K., Lacoste-Badie S. et Lajante M. (2017), The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods, PLOS ONE, Vol. 12, N°1, e0184415.
- Lajante M., Droulers O., Amarantini D. (2017), Current State-of-the-Art Processing of Facial EMG Improves the Assessment of Emotional Valence for Advertising Research, Journal of Advertising Research, Vol. 57, N°1, p.28-37.
