Reader in Marketing at the University of Hertfordshire, United Kingdom and visiting professor at IGR-IAE Rennes , Anna WATSON will present one of her research projects " Pathways to innovativeness: An investigation of innovation processes within UK franchise systems " on Wednesday January 16, 2019 at 12h30 in Amphi 2 (joint research project with Dr Julienne Senyard, Griffith University - Australia and Dr Lola Dada, Lancaster University – UK).
