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Accueil > Workshops et Evènements > Années antérieures > 2014, les dix ans du Crem > 21 novembre - International Workshop on Neuroscience and Marketing

21 novembre - International Workshop on Neuroscience and Marketing

 

 

Friday 21 novembre 2014
Graduate School of Management (IGR-IAE Rennes), Université Rennes 1
Organizer : Olivier Droulers

 

International Workshop on Neuroscience and Consumer Behavior (IWNM) :
New Insights in Attention and Emotion Research


 

PROGRAM


Dowload the program


9.15-9.30

Welcome Coffee and Introduction
Olivier DROULERS, Professor of Marketing, Graduate School of Management of Rennes, Université de Rennes 1, CREM


9.30-10.45

« How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks  »
Fabio BABILONI, Professor of Physiology, Faculty of Medicine, Università di Roma Sapienza, Italy


10.45-11.15

Coffee Break


11.15-12.30

« The Hidden Face of Consumers’ Experience : an EMG-based Method for Continuous Measurement of Emotion  »
David AMARANTINI, Associate Professor, Faculty of Sport Sciences and Human Movement, Université Paul Sabatier, Toulouse, INSERM, and Mathieu LAJANTE, Associate Professor of Marketing, Graduate School of Management of Rennes, Université de Rennes 1, CREM


12.30-14.00

Lunch Break


14.00-15.15

« Visual Processing of High- Versus Low Complexity Level of Food Packagings, an Eye-Tracking Study  »
Morgane MINVIELLE, PhD Student in Marketing, Graduate School of Management of Rennes, Université de Rennes 1, CREM


15.15-15.45

Coffee Break


15.45-17.00

« The Use of EDR in Advertising and Point-of-Sale Research  »
Andrea GROEPPEL-KLEIN, Professor of Marketing, Institute for Consumer and Behavioural Research, Universität des Saarlande, Germany


17.00-17.15

Closing Session
Olivier DROULERS, Professor of Marketing, Graduate School of Management of Rennes, University of Rennes 1, CREM