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  • Séminaires Franchise et Commerce en réseau
    animés par Rozenn Perrigot
    Le séminaire a lieu au rythme d’une séance par mois, en début de chaque mois.


SÉMINAIRES 2015-2016


mardi 1 mars 2016 - 12h30 à 14h - IGR/IAE - Salle 117

Organisé par Rozenn Perrigot
Intervenant Dr Anna Watson - Reader à Hertfordshire Business School, University of Hertfordshire, RU et professeur invité à l’IGR-IAE Rennes – Université de Rennes 1
Titre / Title « Managing Entrepreneurial Tensions in Franchise Systems »
coauteurs / co-authored with Dr Lola Dada - Lancaster University Management School, Lancaster University, Royaume-Uni
Résumé / Abstract There has been much debate over the last few decades as to the extent to which franchising, or franchisees in particular can be deemed as entrepreneurial. We argue that in fact the reason for the lack of consensus in this regard, is because franchising is an entrepreneurial paradox : that is to say, it is both entrepreneurial and not entrepreneurial at the same time. As Mick and Fournier (1998) note, a paradox exists when something is both X and not-X at the same time, and these competing forces create anxiety and the development of coping mechanisms. In examining the reasons for this paradox, the paper draws on a range of classic and emergent theoretical explanations, and examines the extant empirical evidence. Coping mechanisms for minimizing these tensions are suggested, and the paper concludes by offering directions to guide future studies.

mardi 17 novembre 2015 - 12h30 à 14h - IGR/IAE - Salle du Conseil

Organisé par Rozenn Perrigot
Intervenant Evelien Croonen - Faculty of Economics and Business, University of Groningen - the Netherlands & professeur invitée à l’IGR-IAE Rennes
Titre / Title « How Do Franchisees Assess Franchisor Trustworthiness ? »
coauteurs / co-authored with Dr. Thijs Broekhuizen
Résumé / Abstract This study investigates the antecedents of franchisees’ assessments of franchisor trustworthiness. It combines multiple theoretical perspectives to develop a framework that is empirically tested with survey data from 128 franchisees of a Dutch franchise system. The results show that franchisees’ perceptions of a franchisor’s fulfillment of its functional duties on proactive and reactive quality assurance and strategic management positively influence franchisees’ assessments of franchisor trustworthiness. Moreover, the results show that the impact of the antecedents on franchisees’ trustworthiness assessments varies across franchisees : market competition attenuates the influence of strategic management and reactive quality assurance. Unit performance does not moderate the importance of the antecedents.

mardi 20 octobre 2015 - 12h30 à 14h - IGR/IAE - Salle du Conseil

Organisé par Rozenn Perrigot
Intervenant Xiaohong QIN - Doctoral candidate - Graduate School of Business Administration - Meiji University
Titre / Title « Study on Sourcing in Retail Internationalization : A Case Study on a Japanese Retailer and Its Local Supplier in China »
Résumé / Abstract Retailing industry has experienced a rapid internationalization over the last three decades. Against this background, sourcing activities conducted by an international retailer also began to receive academic attention from the middle 1990s. For example, there are studies on global sourcing strategy, corporate social responsibility (CSR) in foreign market, knowledge transfers/learning, which shed light on the sourcing of international retailers. However, despite the considerable growth in research on sourcing in retail internationalization, there is a serious deficiency in its literature. Namely, it lacks research on sourcing of the local subsidiary from a standpoint of coordination between a local subsidiary and its local suppliers. Therefore, the purpose of this study is to explore how the local subsidiary of an international retailer coordinates with its local suppliers on sourcing, through an in-depth case study on a Japanese retailer and its local suppliers in China. It implies that, on the basis of the applied business model, methods suggested by previous studies to resolve sourcing problems faced by subsidiaries are ineffective ; subsidiaries inevitably have to depend on local suppliers for sourcing, and coordination with local suppliers can be a source of competitive advantage in host country. Future studies should focus on coordination between subsidiaries and local suppliers in terms of different types of supplier, merchandise, as well as business model. And it also needs to clarify why subsidiaries successfully achieve cooperation from local suppliers in terms of coordination.


Intervenant Muhammad Akib WARRAICH - Doctoral candidate - CREM, Université Rennes 1, IGR-IAE
Titre / Title « Social Franchising in the Education Sector in Pakistan : A Multi-Perspective Approach »
Résumé / Abstract The franchising literature mainly deals with franchising in developed markets on the one hand (often Anglo-Saxon markets) and with franchising in traditional industries such as hotel and restaurant industries on the other hand. Recently, some authors have enlarged the scope of their studies by examining franchising in emerging markets and in less traditional industries. We position our paper in this direction. Our aim is to assess the development, the benefits and the challenges of social franchising in the education sector in Pakistan along with highlighting its main characteristics. Our main research question is : “Is social franchising in the education sector in Pakistan similar to franchising in developed markets and more traditional industries ?” More specifically, our objectives are the following : 1) to highlight the reasons for the emergence of social franchising in the education sector in Pakistan, 2) examine its main characteristics in link with those of traditional franchising, and 3) look at challenges and potentials for development of social franchising in the education sector in Pakistan. Our empirical study is based on a qualitative approach ; more specifically we conducted twenty-five interviews with franchisors, franchisees and school employees. Additionally, we completed this data with secondary data provided on franchisor websites.

mercredi 14 octobre 2015 - 12h15 à 13h15 - IGR/IAE - Salle du Conseil

Organisé par Rozenn Perrigot
Intervenant Thierry Pénard - CREM CNRS, Faculty of Economics, University of Rennes 1
Intervenant Rozenn Perrigot - CREM CNRS, IGR-IAE, University of Rennes1
Titre / Title « Search Online – Purchase Online in Franchising »
Résumé / Abstract Many retailers use the Internet not only to provide final customers with information about their products/services but also to allow these final customers to buy their products/services online. In the particular case of franchising, franchisors and franchisees can create their own website, which may raises some issues, mostly in terms of uniformity and encroachment. The aim of this paper is to offer a new perspective on the issue of ecommerce in franchising by studying the strategic choice of a franchisor to develop a transactional website and to provide tools or services either to search information (e.g., description of the products/services, pictures, zoom option, other customer ratings) or to purchase online (e.g., promotion codes, online payment, delivery options). Why are some franchisors’ websites more “search oriented” ? What are the factors that influence the provision of informational tools and transactional tools ? We find that the age of the franchise system as well as the percentage of company-owned stores (i.e., the balance of power between the franchisor and its franchisees) are the main determinants to explain the intensity/range of content and tools to “search online" and to “purchase online”.
mots clés / Keywords Franchising, ecommerce, encroachment, synergies, search online, purchase online.