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Accueil > Workshops et Evènements > Années antérieures > 2014, les dix ans du Crem > 11-12 juin - Workshop on Franchising

Call for papers

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The Center in Franchising, Retail & Service Chains has recently been launched at the Graduate School of Management (IGR-IAE Rennes) – University of Rennes 1 (Rennes – France) in coordination with the Center for Research in Economics and Management (CREM UMR CNRS 6211).

The Center in Franchising, Retail & Service Chains aims to bring together students, researchers and practitioners in the franchise sector, as well as other kinds of retail and service chains, to discuss issues regarding the sector and to generate synergies using a global approach (different kinds of jobs, different fields and different countries).

From this perspective, an International Workshop on Franchising, Retail & Service Chains will be held at the Graduate School of Management (IGR-IAE Rennes) – University of Rennes 1, in Rennes (France) on June 11-12, 2014.

Objective of the workshop

The objective of this two-day workshop will be to discuss Business, Law and Economics issues faced by practitioners (franchisors, development agents, on-field consultants, heads of marketing, multi-unit franchisees, etc.) and explored by researchers, with the idea of involving students from the MSc in Franchising, Retail & Service Chains who will very soon be working in management, development and marketing of retail or service chains.

Organization of the workshop

This International Workshop on Franchising, Retail & Service Chains will include : Panel sessions on specific issues involving researchers and practitioners ; Presentations of papers by researchers with a specific focus on managerial implications ; Presentations by MSc students on their research dissertations whose topics have been suggested by the sponsors of the Center in Franchising, Retail & Service Chains as concrete issues faced in their company1 ; Poster sessions ; Informal gatherings for networking opportunities.
The International Workshop on Franchising, Retail & Service Chains will be an opportunity for international researchers to share, discuss and validate their research findings with practitioners from the franchise sector and to learn more about the challenges these industry leaders face in the management, development and marketing of their retail or service chains.

Attendance guidelines

Response forms should be emailed to crem-franchise@univ-rennes1.fr no later than January 31, 2014. The program for this International Workshop on Franchising, Retail & Service Chains will be finalized in February 2014 to allow time to advertise this event to practitioners.

Important dates and deadlines

  • January 31, 2014 : Response form
  • February 17, 2014 : Feedback given to researchers (papers and panels)
  • March 31, 2014 : Payment of fees
  • May 12, 2014 : Papers/PPT
  • June 11-12, 2014 : Workshop

Registration fees

The fee of 150 euros will include coffee breaks, lunch and dinner on June 11 and 12, 2014, as well as a CD or USB stick which will include copies of papers/PPT presented at the workshop.

Conference Chair

Dr. Rozenn PERRIGOT
Head of the Center in Franchising, Retail & Service Chains, and of the MSc in Franchising, Retail & Service Chains at the Graduate School of Management (IGR-IAE Rennes) – University of Rennes 1
Head of the Marketing and Management Department at the Center in Economics and Management (CREM UMR CNRS 6211)

Postal address : 11 rue Jean Macé - CS 70803 - 35708 RENNES Cedex 7 - FRANCE
Email address : rozenn.perrigot@univ-rennes1.fr

Scientific Committee

  • Guy Basset, Graduate School of Management, CREM, U. Rennes 1
  • Gérard Cliquet, Graduate School of Management, CREM, U. Rennes 1
  • Jean-Philippe Croizean, Faculty of Economics, CREM, U. Rennes 1
  • Eric Darmon, Faculty of Economics, CREM, U. Rennes 1
  • Thierry Pénard, Faculty of Economics, CREM, U. Rennes 1
  • Rozenn Perrigot, Graduate School of Management, CREM, U. Rennes 1
  • Karine Picot-Coupey, Graduate School of Management, CREM, U. Rennes 1

Other information

Do not hesitate to contact us at mailto:crem-franchise@univ-rennes1.fr if you have any questions. Rozenn, Anne, Hélène or Sophie from the CREM will answer your questions.